There are millions of companies in the world and many of them focus on really wonderful things. There are artisans who create unique products, entrepreneurs who reinvent objects that make us change the way we understand comfort. However, many of these companies that create amazing products never go beyond the local sphere because they have no Internet presence.

E-commerce consists of the distribution, purchase, sale, marketing and supply of information products or services over the Internet. On the one hand, this will allow us to reach anywhere in the world; however, these data must be taken with great caution.

By itself, an online store is not the equivalent of success. As with any website, it is essential to create a digital strategy that allows us to position our store and reach as many people as possible.

Types of e-commerce

There are different forms of e-commerce. However, here we leave a selection of the most common ones for your store with some highlighted examples of Marketing 4 Ecommerce:

Business-to-Business (B2B)

Electronic commerce that carries out commercial transactions over the Internet and in which companies or corporations participate. An example of this type of e-commerce is found on the world leader, Alibaba or

Business-to-Consumer (B2C)

Online stores that establish business relationships with end consumers. It’s the most common online business model because it’s easier to set up and markets tend to be more dynamic. Examples of 100% online B2C companies, we have Vente Privee, Privalia or Worten.

Consumer for Business (C2B)

This type is very common in the fields of crowdsourcing and collaborative economy. Individuals make their products and services available to businesses and buy them over the Internet. Businesses like iStockPhoto are an example of a C2B business.