One of the main problems that companies have to reach their target audience is the lack of knowledge of the different existing strategies in marketing to get closer to customers.

Although the use of social media is very interesting and necessary, it is no less important to maintain other communication channels that allow us to reach our potential audience in one way or another. On the other hand, it also allows us to rebuild trust with the customers and contacts we already have. It’s about email marketing.

What is email marketing?

According to the specialized portal 40deFiebre, “Email Marketing is a user communication technique in which email is used to attract potential customers. It is a direct channel with the user that allows the content to be adapted to each consumer and, thus, obtain a greater return on investment. Good targeting is essential in an email marketing strategy. It is no use sending information in bulk to a user who is not interested in our content. ”

As highlighted in 40deFiebre, it’s not about sending mass messages, it’s about organizing a campaign aimed at a specific audience. As we established at the beginning of this post, email marketing is another communication tool and you need to know how to use it.

How do we carry out this process?

There are several tools that allow us to carry out this type of process. Among them, the Mailchimp stands out . It’s a marketing automation platform that helps you share email and advertising campaigns with customers and other stakeholders. Mailchimp takes a marketing approach that focuses on healthy list management practices, well-designed campaigns and powerful data analysis.

With this tool, in addition to being able to send a message to your audience, you will be able to find out who opened it and study very interesting aspects, such as which day is the best to send mail or when is the best time to send it.

At La Caja de Grillos, we create direct mail campaigns (periodical newsletter) with the frequency you wish to establish. In addition, we can also do more targeted email marketing campaigns, aimed at more specific audiences for maximum results. Tell us through our email what you want to achieve with your email advertising strategy and it will be possible.