The immediate future of communication goes through mobile terminals , it is a fact. Thus, more and more users use their mobile phones to read news, watch series or movies and, above all, ‘manage their social network profiles’.

Regarding the Spanish market, a very interesting fact for companies in the UK that plan to open a branch in Spain, according to the National Statistics Institute, 79.5% of households have at least one member aged 16 to 16 years old. 74 years old had some type of computer in 2018 and 86.4% had Internet access, compared to 83.4% in the previous year. The main type of broadband connection is through a cell phone. Almost 70% of children aged 10 to 15 years have a cell phone (69.8%). The percentage is lower at 10 years old (26.2%) and increases as age increases to 94.8% at 15 years old. More than half of the families have a tablet (54.5%) and 24% an e-book reader.

On the other hand, according to the newspaper Expansión: in Spain, Internet users increased by 2 million, which already represents 85% of the population. In addition, almost 60% of citizens use social networks per month, 8% more than in the previous year.

Responsive web in response

Given the increasing use of cell phones to browse the Internet rather than a personal computer, many users and private businesses question whether the site looks the same on a computer screen and on a cell phone screen. The answer is very simple: no.

In order for your website to look the same on different devices, it is essential that it be responsive. Responsive or adaptive web design is a web design technique that seeks to correctly display the same page on different devices. From desktop computers to tablets and cell phones.

Your site’s response or not will influence every aspect of your site. For example, in 2015, Google introduced a change to its algorithm, penalizing SEO for pages that were not responsive.